“Izzy has been supporting my business since early 2016. Since day one we have been so impressed with her professionalism and ability to understand exactly what we’re aiming for whilst we struggle to put it into words! Izzy has helped us to communicate our message to guests and in turn significantly drive sales. Thank you Izzy!”
— Jack Greenall, Owner - The Surprise, Walmer Castle & Carpenter’s Arms
What I do
I’m Izzy, a graphic and website designer, brand strategist and founder of Isabel & Ink. With over 15 years of experience in the design industry, I created Isabel & Ink in 2016 to offer calm, considered design for small businesses ready to grow with intention.
Having been a small business owner myself, I understand how overwhelming the journey can be. That’s why I work closely with solopreneurs, start-ups and creative entrepreneurs to design thoughtful brand identities, elegant websites (usually on Squarespace), and supporting visuals that reflect your story and values both beautifully and effectively.
My Approach
Design should feel like clarity, not chaos. My approach is story-led, collaborative and supportive; whether you’re refreshing your brand, launching a new business or evolving your visual identity. Every logo, website and brand element is created with intention and care, tailored to your audience and business goals.
I’ll help guide the process, offer strategic insights where needed and keep things as stress-free and organised as possible.
A little more about me…
My background began in marketing and events for high-end interior design and fashion brands, industries where style, storytelling and attention to detail matter. But in my twenties, I realised I wanted to be the one creating the visuals, not just promoting them.
After retraining in design at Shillington College in 2015, I’ve been lucky to turn that passion into a career, working with like-minded founders, interior designers, creatives and independent businesses across the UK.
I now live in the South of England with my family, where I run Isabel & Ink from my home studio, helping businesses like yours grow with clarity, confidence and creativity.